NOW is all about relaxed shopping in the HERE & NOW. A new shop concept that manages without the classic salesperson, but still creates a feel-good atmosphere and invites you to stroll. The assortment is intended to cover the needs that one has when living in Weissbriach, on vacation or passing through. Didn't pack an umbrella? Camping gas cartridge empty? Bicycle tube broken? Ski gloves forgotten? Or is it too cold without a jacket? What now? The answer is NOW!